THE BRIEF
Develop a new home loans campaign.
THE INSIGHT
People get excited about the possibility of their new home and can’t wait to move in.
THE STRATEGY
Show the possibility – not the home loan. Faster approvals meant a quicker chance to
gain some idea of what their new home will look like.
THE IDEA
“Spray can” – show the possibility, not the home.
For First Home Buyers the execution showed someone, so excited about the possibilities of his
new home, so excited about sitting on his porch and ‘soaking up the serenity’ that he draws the outline
to his house in order to get the feel for his new home early.
RESULTS
The campaign exceeded budgets by 20% positive effect on perceptions among customers.
NAB MORTGAGES PAGE TAKE OVER
NAB MORTGAGES CAMPAIGN
Director-Mark Malloy
Director-Mark Malloy
NAB MORTGAGES CAMPAIGN
Director-Mark Malloy
Director-Mark Malloy
