Lunar New Year brings family and friends together, some to celebrate rich traditions and others contemporary beliefs… but they all share the spirit of togetherness.
The vision vision was to deliver the quintessential “Year of the Dragon” experience, symbolising luck,
strength,health and yang energy.
strength,health and yang energy.
Celebrating Lunar New Year is certainly one way to get people together and embrace the varied and
wonderful cultures that form the fabric of The Star. We will bring guests together via Asian feasts including exclusive culinary delights, symbolic dishes and banquets.
wonderful cultures that form the fabric of The Star. We will bring guests together via Asian feasts including exclusive culinary delights, symbolic dishes and banquets.
THE BRIEF
Position The Star Sydney as the destination to celebrate LNY by showcasing our breadth of
offerings from gaming dining through to entertainment.
offerings from gaming dining through to entertainment.
LNY BRAND EXPERIENCE. GRAND FOYER THE STAR
LNY SOCIAL
LNY DOOH
