THE STAR BRISBANE_SONO LUMO
THE BRIEF
Create an event that electrifies the Festive season, drives mass visitation and reinforce The Star Brisbane& Queen’s Wharf Brisbane as the ultimate destination for entertainment and memorable experiences.
Create a must-see Precinct Wide Light & Sound show and re-imagining Festive Traditions via electric performances and food and beverage offerings within the precinct.
Own the Festive season and advertise ‘Sono Lumo’ to reinforce THE STAR BRISBANE as the ultimate destination for entertainment and memorable experiences.
Advertise a Precinct Wide Light & Sound Activation and to drive visitation.
BRIDGESTONE TYRES Re-BRAND
Sometimes we change just the tyres, other times we get under the hood and rebuild a brand from the ground up, like we did for Bridgestone Select, with a new brand platform and redesign across brand and retail, and across all channels from TV to digital, social to POS and everything in between.
DIGITAL, SOCIAL, OOH, IN-STORE
Audi a3 CAMPAIGN