I could not have asked for a better CD in such a time on need'.
‘Scott was faced with one of the greatest challenge you could ask of a creative leader. To build a team from scratch that could seamlessly work together from day one with the largest brand in the country. A team of 50 people no less.
At the same time he was tasked with oversee three tiers of communication brand relaunch, a new positioning across a retail pillar and integrating a promotional Christmas campaign leveraging a new brand ambassador (Jamie Oliver) all within the first three months of winning the business.
He rose to this challenge and delivered time and time again all the while with a positive can do attitude'.
‘Scott was faced with one of the greatest challenge you could ask of a creative leader. To build a team from scratch that could seamlessly work together from day one with the largest brand in the country. A team of 50 people no less.
At the same time he was tasked with oversee three tiers of communication brand relaunch, a new positioning across a retail pillar and integrating a promotional Christmas campaign leveraging a new brand ambassador (Jamie Oliver) all within the first three months of winning the business.
He rose to this challenge and delivered time and time again all the while with a positive can do attitude'.
Andy Dilallo - CCO Leo BURNETT
'MAKE IT FAMOUS'
CHRISTMAS CAMPAIGN
CHRISTMAS CAMPAIGN
THE IDEA
What are you famous for at Christmas?
We featured six "real" Australian families enjoying Christmas at home and sharing the Christmas recipes that have made them famous with family and friends for generations.
What are you famous for at Christmas?
We featured six "real" Australian families enjoying Christmas at home and sharing the Christmas recipes that have made them famous with family and friends for generations.
Woolworths Targets Movie-Goers
For Creative Campaign Activation
For Creative Campaign Activation
Woolworths partnered with Val Morgan to create an innovative cinema extension as part of their "Make it Famous" Christmas campaign.
Moviegoers at selected cinemas in Australia had the opportunity to see themselves featured on the big screen before their movie.
Unsuspecting moviegoers arriving at Hoyts Warringah Mall were asked,
'What are you famous for at Christmas?'.
'What are you famous for at Christmas?'.
With a 'rapid response' production team on site, all participants had the opportunity to appear as part of the Woolworths campaign on screen just moments.
WOOLWORTHS THE FRESH FOOD PEOPLE
BRAND LAUNCH
BRAND LAUNCH
THE IDEA
This campaign takes a positioning that has struck a chord with Australians for nearly three decades to a new level. We have retained the heritage, but we have also made it fresh and relevant for a world of new and changing tastes and expectations, just like Woolworths does. The ad tells a beautiful story, celebrating the journey of the freshest products and the immense pride of all the people who make it possible for Woolworths’ customers to enjoy them.
WOOLWORTHS COLLECTABLES SUPER ANIMALS
INTEGRATED CAMPAIGN
INTEGRATED CAMPAIGN
The campaign is part of Woolworths’ ongoing partnership with Taronga Conservation Society Australia, which sees the supermarket launch 108 new Super Animals Sound Cards. The cards feature the world’s fastest, toughest, deadliest, smartest, fiercest, weirdest, sneakiest, loudest and showiest super animals.
The range also includes a specially designed Super Animals Sound Card Reader, allowing you to bring to life the sound of the animal on the card.
YOUTUBE, ATL
IN-STORE POS
