'Scott reported to me during his time as Creative Director at The Star Entertainment Group, where he played a pivotal role in transforming the brand’s creative direction.
Over two years, Scott led a full brand overhaul — repositioning The Star from a gaming-led business to a premium entertainment and lifestyle destination. He brought this to life through a refreshed visual identity, tone of voice, and campaign work that was both distinctive and commercially effective.
Scott consistently balanced big thinking with strong attention to detail, and built a team culture grounded in collaboration, ambition, and high standards.
He is a thoughtful and strategic creative leader, and a genuine asset to any organisation looking to elevate their brand'.
Melanie Luque - General Manager Brand & Communications
Melanie Luque - General Manager Brand & Communications
LUNA NEW YEAR
Lunar New Year brings family and friends together, some to celebrate rich traditions and others contemporary beliefs… but they all share the spirit of togetherness.
The vision was to deliver the quintessential “Year of the Dragon” experience, symbolising luck, strength, health and yang energy.
BRAND EXPERIENCE. THE GRAND FOYER THE STAR SYDNEY
DOOH, SOCIAL
SPORTS BAR
True sports fans are built differently—and we wouldn’t have it any other way.
At Sports Bar, we get it. We embrace it. And we celebrate it.
At Sports Bar, we get it. We embrace it. And we celebrate it.
Here, the quirks of the die-hards and the passions of the devoted come together in unmatched sporting camaraderie. Our immersive experiences crank the excitement to the max, making every match unforgettable. Add to that iconic moments with current stars and sporting legends, and you’ve got fan experiences you’ll be talking about for years.
Sports Bar – for those who live and breathe their sport.
Sports Bar – for those who live and breathe their sport.
DOOH, DIGITAL, SOCIAL
LIVEWIRE
THE BRIEF
Promote The Star Brisbane’s entertainment at LiveWire. With an exciting mix of events running every week—from live music and comedy to themed nights—position
LiveWire as Brisbane’s ultimate 7-night-a-week destination for fun.
Promote The Star Brisbane’s entertainment at LiveWire. With an exciting mix of events running every week—from live music and comedy to themed nights—position
LiveWire as Brisbane’s ultimate 7-night-a-week destination for fun.
RESULT
Patronage grew by 200%, with the venue reaching full capacity even on midweek nights.
Patronage grew by 200%, with the venue reaching full capacity even on midweek nights.
OOH, DIGITAL, SOCIAL
ALORIA BRAND LAUNCH
Redefining the Brisbane bistro experience, Aloria takes dining to new heights.
Set 100 meters above sea level, our 270-degree restaurant with a view overlooks the iconic Brisbane River, whilst setting the stage for the most spectacular sunsets in the city, surrounded by true style and luxury.
Set 100 meters above sea level, our 270-degree restaurant with a view overlooks the iconic Brisbane River, whilst setting the stage for the most spectacular sunsets in the city, surrounded by true style and luxury.
Sip on one of our bespoke Martinis, settle in with a bottle from our cellar in the sky and savour the charcoal grill aroma, whilst watching the flicker of flames cooking to perfection.
Enjoy Brisbane dining like never before.
CICADA BLU BRAND LAUNCH
Taking centre stage on level 23 of Sky Deck, this is the place to meet, to see and be seen.
Designed to showcase the spectacular 270-degree views over the river city this is the perfect setting to transition from day to night.
Cicada Blu - A Beat Above
THE STAR SHOW REEL
