MELBOURNE TRAM ACTIVATION
PROBLEM
We had a last minute opportunity to convert a prominent Melbourne tram stop into an activation for Audi. But how could we demonstrate the amazing power of the Audi RS6 Avant without showing the car?
We had a last minute opportunity to convert a prominent Melbourne tram stop into an activation for Audi. But how could we demonstrate the amazing power of the Audi RS6 Avant without showing the car?
SOLUTION
We allowed people to 'feel the power' of the Audi RS6 Avant.
Every time a tram pulled into the the stop, we utilised built-in 360 speaker technology to gradually hum the powerful sound of the RS6’s 412kw engine. Sensors would activate the engine sound as a tram pulled up or people could activate the sound themselves. Louder sounds of the engine revving would extenuate the raspy notes of power as the tram came to a stop – then start again when it took off.
We allowed people to 'feel the power' of the Audi RS6 Avant.
Every time a tram pulled into the the stop, we utilised built-in 360 speaker technology to gradually hum the powerful sound of the RS6’s 412kw engine. Sensors would activate the engine sound as a tram pulled up or people could activate the sound themselves. Louder sounds of the engine revving would extenuate the raspy notes of power as the tram came to a stop – then start again when it took off.
AUDI RS6 AVANT LAUNCH - PRESS
